SilentDirect: Increased B2B sales with a smooth checkout and invoice payment for companies

SilentDirect is a Swedish e-merchant within sound insulation and acoustic solutions, with customers in construction, real estate, interior engineering, and design. When the company decided to scale its B2B business, it became clear that the checkout experience was crucial. Corporate customers today expect the same simplicity as consumers, including invoice payment and fast flows.

By implementing Ledyer Checkout, SilentDirect created a completely digital and frictionless buying experience for businesses, which led to higher conversion and increased sales.

Challenge: Friction slowed down online business purchases

Many of SilentDirect's customers require an invoice as a payment method. Previously, this meant manual orders via email or that corporate customers were forced to shop as private individuals. The result was more dropouts, more administration, and unnecessary credit risk.

To grow within B2B, SilentDirect needed to offer a smooth business-adapted checkout with invoicing and flexible payment options, without increasing the internal workload.

Solution: Smooth checkout with Ledyer for business customers

SilentDirect integrated Ledyer Checkout, a payment solution built specifically for B2B commerce. At checkout, the customer identifies themselves with their corporate registration number or company name, after which the correct details are retrieved automatically. Credit assessment, invoicing, and payment flow take place completely digitally.

Business customers can choose between an invoice with a 30-day payment term or prepayment, as well as use local payment methods like Swish. Ledyer takes over the risk and pays the amount directly to SilentDirect.

Results: Increased conversion, less friction, and more sales

Following the introduction of Ledyer Checkout, SilentDirect has seen clear effects:

• More business customers complete their purchases online

• Reduced dropouts in checkout

• Higher average order value

• Significantly less manual processing internally

The purchasing process is now completely self-sufficient, freeing up time for the team to focus on customer relationships and sales. Cash flow has become more stable and predictable, without the risk of late payments or credit losses.

“Our business service is making strong progress. The collaboration with Ledyer strengthens our B2B business and gives corporate customers a better e-commerce experience,” says Håkan Turesson, partner at SilentDirect.

Summary: Concrete value of Ledyer for SilentDirect

With Ledyer Checkout, SilentDirect has moved from manual business orders to a completely digital B2B business.

The result is more satisfied customers, higher sales, and a more efficient organization.

The customer case shows how the right payment partner can eliminate friction and create concrete business value in B2B commerce.